(Bob) Griswold (born January 1, 1935, Chicago, Illinois) is an American author, educator, composer and business leader, and a long-time leader in the field of human potential development.
He is the founder of Effective Learning Systems, Inc.
and has authored over one hundred self-help audio programs.
He is best known for his audio series The Love Tapes and While-U-Drive and his book Attract Money and More.