Samata, also known as Samata Pattinson, is a fashion entrepreneur, director, producer and presenter.
The British-born Ghanaian fashion designer, author and journalist is also best known for her role as Global Campaign Director for Suzy Amis Cameron's Red Carpet Green Dress campaign showcasing ethical fashion on the Oscars red carpet.
Samata has written for Guardian, Vogue and Huffington Post, covering sustainable fashion.
She is an award-winning womenswear designer whose work in the fields of fashion and sustainability have received coverage from BBC Radio 1Xtra, Essence, ITV's This Morning, E! Entertainment, Women’s Wear Daily, ELLE, InStyle, Essence, Refinery 29 and Red Magazine.