For the American architect, see William Crawford Smith.
Wilbur Cleveland Smith (August 9, 1884 – July 3, 1952) was an American football coach and university administrator.
He served as the head football coach at Wake Forest University from 1914 to 1915, compiling a record of 6–10.
Smith was appointed as the athletic director at Tulane University in 1922.
He was later dean of Louisiana State University Medical School.