Ernest Dichter, Date of Birth, Place of Birth, Date of Death

Ernest Dichter

American psychologist

Date of Birth: 14-Aug-1907

Place of Birth: Vienna, Austria

Date of Death: 21-Nov-1991

Profession: economist, psychologist

Nationality: United States, Austria

Zodiac Sign: Leo

Ernest Dichter (14 August 1907 – 21 November 1991) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace.
Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century.
Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer".
As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.