Herta Herzog, Date of Birth, Place of Birth, Date of Death

Herta Herzog

American social scientist

Date of Birth: 14-Aug-1910

Place of Birth: Vienna, Austria

Date of Death: 25-Feb-2010

Profession: social scientist, market researcher, communication scholar

Nationality: Austria

Zodiac Sign: Leo

Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.
Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
She was married to both Paul Lazarsfeld and later Paul Massing and was stepmother to Lazarsfeld's daughter, MIT professor Lotte Bailyn.